Creating an Editorial Calendar Год выпуска: 2016 Производитель: Lynda Сайт производителя: lynda.com/Excel-tutorials/Create-Editorial-Calendar/478063-2.html Автор: Brian Honigman Продолжительность: 1:18 Тип раздаваемого материала: Видеоурок Язык: Английский Описание: Ever publish a video or article that didn't get the attention you think it deserved? Are you often juggling competing messages and stories? Editorial calendars help you organize and schedule your marketing campaigns and ensure your content meets its potential. Here Brian Honigman covers the best practices for creating and using an editorial calendar. He'll walk you through the choices you need to consider before choosing a calendar format (master or secondary; department specific or task specific) and selecting a tool (a simple spreadsheet or a CMS like WordPress). He then shows you how to create your calendar, and execute on it consistently going forward. Брайан Хонигман рассказывает о передовых методах создания и использования редакционного календаря. Он выберет варианты, которые необходимо учитывать перед выбором формата календаря (основного или вспомогательного, конкретного отдела или задачи) и выбора инструмента (простой таблицы или CMS, например WordPress). Затем он покажет вам, как создать свой календарь, и выполнять его последовательно в будущем.
Содержание
00 - Introduction Welcome How to use the exercise files What you should know before watching this course 01 - What Is an Editional Calendar? Define your editorial calendar Benefits of an editorial calendar Elements of a successful editorial calendar Types of editorial calendars 02 - Goals of Your Calendar How to pair an editorial calendar with the right department Establish the objectives of your calendar 03 - Tools for Your Calendar Choose the right calendar tool 04 - Format Your Calendar Set the time frame Include key campaigns Focus on relevant marketing channels Prioritize team collaboration 05 - Execute Your Calendar Use your calendar as a compass Organize your editorial calendar Improve your calendar over time 06 - Conclusion Next steps for your editorial calendar Exercise Files
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