Social Media Marketing with Facebook and Twitter Год выпуска: 06/2016 Производитель: Lynda Сайт производителя: lynda.com/Facebook-tutorials/Social-Media-Marketing-Facebook-Twitter/490093-2.html Автор: Brad Batesole Продолжительность: 1:38 Тип раздаваемого материала: Видеоклипы Язык: Английский Описание: This course empowers you to craft, implement, measure, and optimize a winning social media marketing strategy. Learn how to promote brands, increase sales, engage customers, and drive site traffic using Facebook and Twitter. This course is designed to help you create a successful presence on each platform, starting with exploring the conceptual underpinnings of social media marketing so you can determine how to cultivate a social media presence with maximum impact. Author Brad Batesole starts with the best uses for social media marketing, and the best platforms for each use. He shows you how to create Facebook and Twitter profiles and how to write engaging, high-quality content. He explains the unique features of each platform, such as hashtags and rich media, and discusses how to maximize your reach by adding followers and fans. Finally, he shows you how to measure the results of your efforts, using analytics, to see how well your posts and tweets are performing. Автор Брэд Batesole начинается с оптимальных вариантов использования для маркетинга в социальных медиа, и лучших платформ для каждого использования. Он показывает Вам, как создать Facebook и Twitter и как написать интересный, качественный контент. Он объясняет уникальные особенности каждой платформы, например, хэштеги и богатые средства массовой информации, и рассматриваются способы максимизировать свои возможности путем добавления последователей и поклонников. Наконец, он показывает Вам, как измерить результаты ваших усилий, используя аналитику, чтобы увидеть, насколько хорошо ваши посты и твиты выполняете.
Содержание
Introduction 44s Welcome 44s 1. Understanding Social Media Marketing 9m 26s What is social media marketing? 2m 29s Understanding the value of social media marketing 2m 8s A comparison of Facebook and Twitter 2m 35s Before you start marketing 2m 14s 2. Get Started with Twitter 19m 42s The big picture of Twitter 2m 16s Create a brand presence 5m 38s Explore the Twitter interface 5m 36s Define your objective 1m 46s Develop communication guidelines 4m 26s 3. Tweet on Twitter 16m 36s Write high quality tweets 2m 14s Evaluate tweet frequency 1m 37s Use retweets and quotes 2m 58s Understand hashtags 3m 26s Embed photos and videos 6m 21s 4. Build Your Presence on Twitter 13m 8s Attract followers 3m 10s Choose who to follow 2m 16s Find relevant topics and conversations 7m 42s 5. Twitter Next Steps 8m 54s Tools for Twitter 3m 46s Customer service considerations 2m 50s The controversy of buying followers 2m 18s 6. Get Started with Facebook 10m 30s Create a brand presence 4m 38s Explore the interface 4m 7s Define your objective 1m 45s 7. Marketing on Facebook 8m 15s Write high quality posts 2m 7s Evaluate post frequency 3m 19s Rich media in posts 2m 49s 8. Build Your Presence on Facebook 6m 24s Increase your fan count 4m 30s Engage with your fans 1m 54s 9. Measure Your Efforts 3m 46s Review Facebook analytics 2m 2s Review Twitter analytics 1m 44s Conclusion 1m 3s Next steps 1m 3s
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