Advanced Google Analytics Год выпуска: 02/2016 Производитель: Lynda Сайт производителя: lynda.com/Google-Analytics-tutorials/Advanced-Google-Analytics/428718-2.html Автор: Corey Koberg Продолжительность: 3:46 Тип раздаваемого материала: Видеоклипы Язык: Английский Описание: Do you want better insights from Google Analytics? By customizing filters, tags, segments, and even the data that flows into Google Analytics, you can generate better reports about your web traffic and make more intelligent decisions about where to focus your marketing efforts. In this training course, Google Analytics expert Corey Koberg shows you advanced techniques for this popular and powerful analytics tool. Learn how to set your account up for multiple users, structure properties and views, and configure the back end of Google Analytics—including a popular WordPress CMS plugin for automating tracking code on WordPress pages. Corey shows how to apply advanced filters and segments (and customize them to fit your needs) and import custom data sets. He also covers debugging and troubleshooting techniques that allow you to fix Google Analytics issues from under the hood, and he reviews the major segmentation and analysis pitfalls to avoid. Note: This course picks up where Google Analytics Essential Training leaves off. If you have any questions about how Google Analytics works straight out of the box, see those tutorials for more information. Вы хотите, чтобы лучшие идеи от Гугл аналитикс? Настроив фильтры, теги, сегменты, и даже трафик в Google Analytics, вы можете создавать более качественные отчеты о веб-трафика и делают более разумные решения о том, где сосредоточить свои маркетинговые усилия. В данном учебном курсе, Гугл аналитикс эксперт Кори Коберг показывает Вам предварительные методы для этой популярной и мощный инструмент аналитики.
Содержание
Introduction Welcome 1. Structure and Hierarchy Configure an account Get started with user management User management best practices 2. Install and Configure Working with the WordPress CMS plugin Introduction to filters Custom filters Advanced filters 3. Debug and Troubleshoot How Google Analytics works Debugging and troubleshooting basics Inspecting a TMS-based install Advanced Tag Assistant Why are there more users than sessions? 4. Advanced Segments Advanced segment basics Create custom segments Clean data and identify big spenders in custom segments When to use filters vs. segments Segment visitors: User segments Segment visitors: Sequenced segments 5. Segmentation Pitfalls Segmentation pitfalls: Users vs. sessions Segmentation pitfalls: Mixing user and session elements Segmentation pitfalls: Sequences 6. Advanced Reporting and Insights Enable demographics and interest reports Understanding visitor demographics Understanding visitor interests Cohort analysis via advanced segments Create a custom report in under a minute Calculated metrics 7. Custom Data Custom dimensions: Personalize data Import custom data Import data using query string parameters Conclusion Next steps
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