[Lynda.com] Google Analytics Essential Training [2015, ENG]

Содержание

Introduction
Welcome
What is Google Analytics?
How does Google Analytics work?
Key definitions
1. Getting Started
An overview of accounts
Creating your account
Installing your tracking tag
Setting account properties
2. Core Concepts
Understanding reports
A look at sources
Metrics and dimensions
3. Navigating the Interface
Exploring the interface
Configuring a date range
Using annotations
Interacting with graphs
Using the data table
4. Using Reports
What is segmentation?
Setting up basic filters
Setting up OR vs. AND filters
5. Audience Reports
What are audience reports?
Looking at your audience overview
Audience demographics and interests
Geographical data
Using the behavior report to see engagement
Using the technology report to see devices used on-site
6. Acquisition Reports
What are Acquisition reports?
Acquisition Overview report
Viewing the All Traffic report by channels
Viewing the All Traffic report by source and medium
Exploring referral traffic within the All Traffic report
7. Social Reports
Social reports overview
Network referrals
Tracking shared content with the Landing Pages report
Measuring the value of social with the Conversions report
8. Search Engine Optimization Reports
Overview on SEO reports
Reviewing queries or keywords
Reviewing landing pages
9. Behavior Reports
Behavior reports at a glance
Using Site Content reports
Review site speed
10. Tracking Events
A closer look at event tracking
Reviewing event reports
11. Conversion Reports
Configuring goals
Exploring goal reports
14. Additional Features
Emailing reports
Real-time data
Creating and customizing dashboards
Adding custom campaign tracking
Conclusion
Next steps

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