Data-Driven Marketing and Social Media Год выпуска: 2014 Производитель: O'Reilly Media Сайт производителя: oreilly.com Продолжительность: 0:52 Тип раздаваемого материала: Видеоклипы Язык: Английский Описание: As one of the more obvious use cases for data and analysis, social media provides vast amounts of real-time information that organizations can put to use—if they know how to make sense of it. In this O’Reilly video collection, several business experts demonstrate how social media can reveal surprising insights about your users and your company. Each video segment comes from presenters at Data-Driven Business Day, a unique feature of the Strata 2014 conference. Применение социальных медиа в рекламе.
Содержание
Introduction Those Numbers Won't Measure Themselves - Farrah Bostic Social Data Intelligence: Integrating Social and Enterprise Data for Competitive Advantage - Susan Etlinger TripIt Uses Data to Organize Itineraries, No Matter Where You Book - Edith Harbaugh
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