Google Tag Manager (V2) Essential Training Год выпуска: 2015 Производитель: Lynda Сайт производителя: lynda.com/Google-Tag-Manager-tutorials/Google-Tag-Manager-V2-Essential-Training/168238-2.html Автор: Corey Koberg Продолжительность: 2:04 Тип раздаваемого материала: Видеоклипы Язык: Английский Описание: Google Tag Manager (GTM) is new technology that allows marketers to manage their own analytics, user tracking, campaign tracking, remarketing, and other website code. Tag Manager frees marketers from dependency on IT or web-development departments; when administrators want to add or alter a snippet of analytics or tracking code, they can do it themselves, by adding it to an existing tag container. This course provides the skills to get up and running with Google Tag Manager quickly. It explores how to set up Tag Manager accounts and containers, use turnkey tags, create rules and macros, control versions and user access, debug tags, configure custom tags, and add code to capture specific Google Analytics events. Authored by GTM expert Corey Koberg, this course also provides crucial, time-saving best practices for working with Tag Manager. Note: to keep the training as universal as possible, we use the nonmobile version of GTM, and configure it for a generic WordPress site. Your specific implementation will be dependent on how your site is coded. Диспетчер тегов Google (GTM) - это новая технология, которая позволяет маркетологам управлять собственными аналитики, отслеживания пользователей, отслеживание кампаний ремаркетинга, и другие сайт код. Диспетчер тегов маркетологи освобождает от зависимости от него или веб-конструкторские отделы; когда администраторы захотят добавить или изменить фрагмент кода отслеживания Analytics или, они могут сделать это сами, путем добавления его к существующему тег контейнера.
Содержание
Introduction Welcome Understanding Google Tag Manager (GTM) Understanding the GTM hierarchy 1. Working with Accounts and Containers Understanding permissions and security Creating an account and container Installing your first container Installing a container on WordPress (CMS) 2. Using Built-In Tags Leveraging the Google Analytics built-in tags ClickTale and other built-in tags 3. Working with Variables Understanding basic variables Implementing GTM variables 4. Creating Triggers Understanding triggers Firing Google Analytics events using triggers 5. Controlling Versioning Creating versions and viewing publishing history Importing and exporting configurations 6. Debugging Your Tags Using Preview and Debug modes Using WASP to debug 7. Using Custom HTML Tags Understanding and using custom HTML tags Best practices for custom HTML tags 8. Implementing Data-Layer Code Understanding the data-layer concept Populating data layers via push Data-layer variables and Google Analytics integration Conclusion Next steps
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